A few months ago, I blogged about BusRadio, the company that supplied music and advertising to school buses across the country, including those in the Denver, Douglas County and Aurora school districts. It now appears that the company has ceased operation.
According to the article in today’s Denver Post, it is unclear what will happen to the equipment buses used to broadcast a mixture of pop music and advertisements. I will repeat my suggestion: It would be nice if that equipment could be used to broadcast something with some sort of educational value.
No, I am not suggesting extending the school day by blasting recitations of times tables or state capitals. But how about classical music or other music that children are not necessarily exposed to on a daily basis? If the districts get to keep the equipment, they could choose which music to play. If another for-profit company purchases the equipment, the districts, who are in this case the client, could use their leverage to demand that whatever start-up steps in plays educational content, even if the advertising remains.
This also seems like an opportunity for an arts-related non-profit to step in an possibly purchase the equipment, which could be used to play music to which kids are not being exposed during the day as a result of cuts to programs in the arts.
The fare of the old BusRadio was the audio equivalent of Skittles. It does not have to be replaced with the educational equivalent of lima beans but how about something in between?
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