I just saw this AP article on the front of Education Week and thought for a moment I was reading the Onion.
Apparently the same folks that gave us the “Got Milk” ad campaign will launch a new million dollar effort called “Raise Your Hand for Chocolate Milk” with a full page ad in USA Today. The argument goes that chocolate helps kids choose milk over the other forms of sugar water served in many schools.
Who says it will hard to get kids to eat healthy? Why stop with milk? I say we should serve chocolate broccoli and peas…anyone remember chocolate cigarettes? And while we are at it maybe we should have schools “go green” by selling Coca-Cola products so that we might have a cleaner world.
Interestingly, the Colorado dairy folks were one of the main sponsors of the Legacy Foundation’s lunch last week celebrating schools and districts that are focused on children’s health.
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Van, This is interesting. I will tell you that while researching the best thing to give my son, who is a competitive hockey player, after games, the number one response was chocolate milk. Skip the G drinks and never give them power drinks, but chocolate milk was what was suggested by a wide group of health professionals. Go figure!